Tips To Keep In Mind For Alcohol Industry Public Relations
Alcohol industry is a multimillion dollar one and public relations play a great role in the same. Some tips for alcohol industry public relations are shared below. Read ahead to know.
Know Your Audience well!
You do not want your brand to be associated with underage drinking under any circumstances. Be sure to dig around the background of your customer (legally, of course!) and of those who are interacting with your business. You will end up increasing the conversion rate if you know a little about your customers. You can better mould your response and give them a tailor-made one that makes them feel all the more special!
Know The Science That Goes Behind Making Alcohol
Understanding what it is that your client wants to sell to the world goes a long way. Understanding the distillation and the brewing process will come handy when writing a press release about a new drink that is brewed or the wine on the rack. Your vocabulary will be richer and the content that is being put out will include keywords and phrases that help best explain the product. The words will flow faster than a bottle of aged rum.
Study Your Client’s Brand And Ask Questions! Plenty Of Them!
Study the top to bottom of the company that you are representing. Learn the winning case studies, the awards they won; even their mission statement should be memorised. The reason behind this is that the industry changes quickly and understanding the heart and story behind the brand whose PR you’re taking care of plays a vital roles. Whether you work for a large brand or even a chain of breweries, understand the rules of the games especially. Alcohol like tobacco has many rules and regulation relating to: What can you sell, and where? Can you ship in here? And so on.
What Is Your Choice Of Drink?
Be the part of the process. The deeper you dwell, the better you can tell their story! From fizzy beer to 20 year old aged malt; Try everything! Expand your knowledge across the business and the field. This is after all crucial to become a well-rounded PR expert, and a subject expert in the matter. Remember that making alcohol is an art! So Swirl, smell, taste and indulge to reveal its subtle tones and underlying flavour profile. Begin the journey to start loving the product that you’re trying to sell…
Keep these in mind and we here at the PR Sydney believe that you will begin to do justice to your client’s drinks in no time!